Jason and his little sister Daisy B have a very busy day.
This book contains a collection of incidents involving shopping with Ding-A-Ling, my mother-in-law. It is not meant to ridicule her, but simply is a recounting of her ways of twisting words and thoughts. She was born with an obvious learning disability. It is difficult for her to find appropriate words and to pronounce them correctly. As a person who was blessed at birth with the ability to manipulate words, I think the good Lord put me with Ding-A-Ling on purpose. My job has been to straighten out the grammatical mistakes she has made; she, however, has viewed this in a different light. I am sure she has always felt that I have been making fun of her. Nothing could be further from the truth; I have only wanted to keep others from ridiculing her. Many people think Ding-A-Ling's mistakes are due to senility. At her age, this could be partially true. I have concluded, however, that deep inside her brain is more intelligence than people give her credit for. Her ability to analyze numbers is phenomenal. It is simply a case of an area of her brain not operating correctly when the manipulation of words is required.
Online shopping is now a well entrenched and highly profitable multi-billion dollar industry. Despite this, little is known regarding the characteristics of online shoppers and why some consumers are more prone than others to purchase online. This book proposes and tests a new classification scheme and framework for understanding consumer adoption of the internet as a shopping medium. The work also employs one of the largest national online samples ever utilized in this area of research. The results of this book are highly valuable and have extensive implications. This book is required reading for academic researchers as well as online retailing executives.
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